Social media trends have a significant impact on various aspects of our lives, from fashion to home decor, and real estate is no exception. A recent report by Zillow reveals that popular TikTok trends might also play a role in determining how quickly homes sell.
In a March 2024 report, Zillow found that homes listed with plant ledges mentioned in the description sold more than five days faster than anticipated. This discovery stems from an analysis of the platform’s internal data, covering over a million homes listed and sold on Zillow throughout 2023.
Given the rising popularity of biophilic design and social media trends, experts are not surprised that plant ledges are a sought-after feature among homebuyers, particularly Millennials and Gen Z. Videos related to plant ledges have amassed over 6.5 million views on TikTok, reflecting their widespread appeal. However, experts also caution that these statistics should be approached with some skepticism. Here’s what real estate professionals want you to know about this trend and the underlying factors behind Zillow’s intriguing findings.
If plant ledges seem like a minor feature to significantly influence a home’s time on the market, you’re not alone in thinking this way. The key to understanding this trend lies in recognizing what such features signify about the home overall. Real estate experts point out that design elements like plant ledges often suggest that the house is modern and well-designed.
“This can be particularly attractive to younger buyers who are in tune with the latest design trends,” says Nicholas McMillan, founder and owner of Hire Realty LLC. “Moreover, plant ledges can be a relatively low-cost way to add visual interest and warmth to a room.”
In essence, the reduced time on the market is likely due not only to the presence of plant ledges but also to the broader appeal of the home. Unique features like plant ledges serve as indicators of the overall quality and design of the property, hinting at what more the home has to offer.
